Our founder Clara Song grew up in Seoul, South Korea, the skincare capital of the world. She was raised with a skincare routine, it was simply who she was with a strong emphasis around prevention and proper hydration.
The name Catherine Jinn is a combination of East and West, then and now. Our skincare beliefs are focused around traditional Korean methods yet we strive to meet the needs of today’s customer through our modernistic packaging.
Today’s skincare enthusiast isn’t the same enthusiast as it was 20 years ago. We were limited to what was stocked at the location we chose to purchase our products at.
Fast forward to today and we can buy whatever we want, wherever we want, whenever we want. Most skincare brands still haven’t evolved with the times, they use packing for store shelves and ship it through the mail. Unfortunately the excitement quickly escapes us as we open the smashed box and rushed packaging.